In the beginning, there was Blue, Bill and Jackie’s large breed Airedale, one of the best pals who ever put on a collar. Blue’s struggle with cancer is what prompted them to take a serious interest in a wide range of pet health issues, and inspired the Bishop family to make a super-premium pet food using only the finest natural ingredients starting with real chicken, lamb or fish. Working with a leading holistic veterinarian and an animal nutritionist, the Bishops developed BLUE Life Protection Formula® for dogs and cats, which has become the #1-selling natural pet food in America. Created by pet parents for pet parents, we hope you try BLUE dog or cat foods soon. They set a new standard in healthy pet food, and we guarantee you’ll be completely satisfied.